Printable version
1.7.2009
Cornwall Marketing (Cornwall Development Company)
Cornwall Marketing aims to benefit Cornwall and the Isles of Scilly’s businesses by providing a nationwide marketing campaign promoting Cornwall’s business environment and products. It is also intended to stimulate the local economy by attracting foreign direct investment to the area, leading to job creation and increased business activity.
The investment consists of two main elements:
- A promotional campaign highlighting Cornwall and the Isles of Scilly’s strengths as a business location and the quality of goods and services provided by businesses based in this area.
- Marketing showcasing Cornwall and Isles of Scilly to countries outside the European Union, particularly as a location for foreign direct investment. This new inward investor service will be known as InvestinCornwall.
A key outcome of the project will be the creation of publicity material such as information packs and a prominent presence on the worldwide web to reinforce the Cornwall and Isles of Scilly offer.
Related Links
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For Further Information
Cornwall Development Company
Invest in Cornwall
Who's paying for this?
Pie chart of investments.
A - ERDF Convergence - £1,440,000
B - Cornwall Council - £360,000
Cross cutting themes
Equality and Diversity
An aim of this project is to specifically challenge traditional perceptions of Cornwall’s business landscape, which is complementary to equality principles of challenging stereotypes and will be exemplary in terms of equality.
Appropriate processes will be implemented within this investment, in particular employment and recruitment processes (including equal pay and flexible working). Documentation and marketing materials will be available in a variety of formats and event venues will be selected on accessibility and facilities offered.
To read the Equality Impact Assessment for Cornwall Marketing, click here.
Environment
This investment will support the conservation of environmental assets, resource efficiency and will explore Cornwall’s natural and historical heritage in marketing. It will consider the use of resources in marketing activity, sourcing local goods and services. Marketing activities will target businesses in the environmental goods and services sector, focussing on specific clusters/sectors and eco-towns. The investment will be involved in the development of carbon reduction and will work with new investment opportunities to decrease their environmental footprint.
